Howard Davner on Social Media Tips for Entrepreneurs | Freehold, NJ

The digital world means for some lucky entrepreneurs, the success of their businesses is at their fingertips. Social media is transforming businesses into profitable ventures by attracting new customers online. In addition, social media is helping entrepreneurs market products, interact with customers, and its analytics and data can offer an insight into market demographics.

Having a business on various social media platforms is critical to increasing its chances of success. However, this is not to say that social media guarantees success; in fact, poor social media use can derail the progress of a business. So how do entrepreneurs make the most out of social media?

Always Look To Save Time

Various social media sites, for instance, Twitter, Facebook, and Instagram, can make managing them all time-consuming. Therefore, finding ways to use the platforms while also saving on time is crucial. One way to do this is by automating social media posts.

Using different social media automation tools, one can schedule when and what platform to share content. That means not having to set the alarm or spend hours each day posting on socials.

Another great way to save time is through recycling social media content to post on different platforms. Recycling content means rephrasing the same content into various posts while staying relevant. For instance, from a blog post, one can create multiple tweets or an Instagram discussion.

Know the Target Audience

Social media is universal, with content ranging from different themes and topics, languages, and people. It is best to research and know the target audience before any social media activity. With proper research, entrepreneurs will be able to mark out when to post, what content to share, and how to pass information in the best way.

Pick the Right Social Media Platform

Different social media platforms appeal to different tastes and types of content. For instance, Twitter appeals to people keen to read, while Instagram focuses on photographic appeal. LinkedIn is perfect for sharing career and work environment information, while Pinterest is best suited to sharing creative ideas and tips.

Entrepreneurs should have two main social media channels for information and content rollout. They can pick the platform based on how information is being shared, whether in writing, audio, or photography. Alternatively, one could consider the company’s strengths and weaknesses. If the team is skilled in creating social media design posts, take on Instagram and Facebook, but if great at writing, open a blog. And finally, don’t forget the target audience and their favorite social media spaces.

Article originally published on HowardDavner.net

Howard Davner on Creative Solutions to Old Problems in the Beverage Industry | Freehold, N

The beverage industry is an ever-changing one. What was popular yesterday may be out of style today, and what may have been well-received five years ago could now be a disaster. That’s not always easy for companies that have invested vast amounts of time and money into their product lines only to find that they are no longer relevant – but it’s just something a business has to deal with if it wants to be successful. We’re going to look at some creative solutions businesses are using when faced with these problems!

Creative Rebranding 

This may not be an option for everyone, but it can be a great way to breathe new life into your company if you have the opportunity. The whole point of rebranding is to create something fresh and exciting so people will immediately pay attention – which means getting rid of things that are outdated or don’t work well anymore.

Changing the Product Line

Sometimes a company is so heavily invested in their current product line that they can’t afford to rebrand – or it isn’t even an option. In those cases, you have to change the product! This could mean changing flavors and ingredients on existing products and going beyond this by creating new products. By expanding into other markets, you open yourself up to a whole new customer base who will hopefully stick around for years to come.

Working with a New Vendor

As we’ve mentioned before, the beverage industry is constantly changing, and there’s no way to stop it. You can’t force people to keep buying your products if they don’t want them anymore – but you may be able to do some convincing by working with a new vendor! By using different bottles or cans from your current ones, even just slightly altered versions of what you’re currently using, you could attract customers who are looking for change while still staying loyal to their old favorite brand.

Updating the Brand

There are many ways to update your brand without completely changing it. If you’re looking for a way to save money and still make people excited about what you have, this is the perfect solution! You can change colors or fonts – even logos if they aren’t trademarked by someone else. By simply refreshing some of the elements that your customers see every time they buy from you, you could breathe new life into an otherwise tired product line (and company) with very few changes at all!

Article originally published on HowardDavner.com

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